Brandkit
Logos, brand colours, typography, press photo and boilerplate — to look up here, and as one download for press and partners.
ZIP, about 1.2 MB · logos as SVG and PNG, press photo, brand PDF and a README.
Boilerplate
About beel
The fundraising platform beel lets startups raise continuously — without a notary and fully digital. The innovation lies in specially structured profit-participation rights, called virtual shares, which put investors in the economic position of a shareholder. Startups can onboard investors at any time while giving up no control and staying a VC investment case, because holders of these rights do not enter the shareholder list in the commercial register. Behind the scenes the rights are represented as tokens on the blockchain, which makes trading on secondary markets possible. Alongside fundraising, employee participation and trading of holdings through a dedicated secondary market are available too.
For investors, the Syndicate feature is a way to monetise their dealflow and structure co-investments without friction, while individual investors get systematic access to curated angel dealflow.
Press photo
Christoph Jentzsch
Christoph Jentzsch
CEO & Founder, beel
Christoph Jentzsch is a father, serial entrepreneur and investor. He was one of the first employees at Ethereum and in 2016 raised around 160 million dollars from a worldwide community — the largest crowd investment in the world at the time. After founding slock.it and its successful exit, he works today as a business angel and CEO of beel.
Logo
Wordmark and tile
beel-wordmark-midnight.svgFor light surfaces
beel-wordmark-sand.svgFor Midnight and dark surfaces
beel-logo-tile-sand-600.png600 × 600 px, for profiles and avatars
beel-logo-tile-midnight-600.png600 × 600 px, for dark surfacesThe dot stays Pacific in every variant. The logo is never recoloured, rotated, distorted or given a shadow, and keeps 12 % clearspace around it. Below 48 px wide, use the “b.” favicon rather than the wordmark.
Colours
Brand colours and their share
Sand
#F1EBDD
Page background, quiet bands; type colour on Midnight
Midnight
#0F1F33
Body and titles, dark bands, primary buttons
Pacific
#1F8F8C
Accent: eyebrows, links, the logo dot — never body copy
Rust
#C9542B
Highlights and “Soon” badges — never large areas
Target mix per page
- Sand & white · 60 %
- Midnight · 30 %
- Pacific · 8 %
- Rust · 2 %
Type
Georgia, system-ui and ui-monospace
Display — Georgia
Fundraising, digital.
Heroes, titles, card titles and quotes. Weights 300 and 400 only, line height 1.0–1.06, tracking −0.025 em. On Android and Linux it falls back to Gelasio.
Body — system-ui
Capital on your terms.
300 for body copy, 400 for links, 500 for labels and buttons. Line height 1.6–1.68.
Mono — ui-monospace
#0F1F33 · #1F8F8C · €18M+
Hex values, code and figures in tables.
Size scale
| Hero | Georgia | 78 px |
|---|---|---|
| Title | Georgia | 50 px |
| Subtitle | Georgia | 36 px |
| Quote | Georgia | 33 px |
| Card Title | Georgia | 24 px |
| Lead | System | 17 px |
| Default | System | 15 px |
| Small | System | 13.5 px |
| Eyebrow | System, caps | 11 px |
Sentence case throughout — only the eyebrow is caps. No exclamation marks, no other typefaces.
Need something else?
Is a format, an image or a detail missing? Just drop us a line!